Craggle is a crowd-based fintech platform that helps Australian homeowners negotiate better mortgage rates by combining their loan value for collective bargaining power. The platform launched in 2023, facilitating $354M+ in home loan transactions in 6 months.

As a Product Designer at LDN Studio, I worked closely with another designer, marketing, and the engineering team to design the end-to-end customer experience, including onboarding, authentication, offer, and the "handshake" between customers and banks.

My focus was on building trust, simplifying complex refinancing and renegotiation journeys, and validating a first-of-its-kind fintech product through user research and iterative design.

Key challenge: Designing for trust in a high-stakes financial decision while introducing an entirely new concept (crowd negotiation) to the market.